Analyzing and Summarizing Focus Group Research

Client: Various (samples available upon request)

Role: Analyst, Video Producer and Editor, Presentation Designer

Backstory: My role in these projects began when a Houston-area PR firm's primary communications researcher pulled me in to help digest the massive amount of video data collected for a state-wide education organization. I was able to dive into the data and files, creating a method for sorting and editing hours of footage down into topic-specific videos. On their next project, they insisted on having me involved in the planning stages as well. So, I helped coordinate the filming and culling of hundreds more hours of focus group research from all over the country. I very much enjoyed being a part of these complex, important projects and would love to discuss more details privately.

Challenges: While the quality of focus group footage is not a hangup, the quantity of footage is very time consuming for both humans and computers. Dividing the workload among a team of assistant editors for the biggest projects helped me solve this challenge.

Successes: My colleague was able to present the data collected in an organized and visually interesting way with the help of the visuals I produced. The client was able to review their research in an organized way that helped them make strategic communications and planning decisions.