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Dramatic Video for a State-wide Education Association

  • Writer: Courtney Sandifer
    Courtney Sandifer
  • Nov 8, 2024
  • 1 min read

Updated: Oct 9, 2025



Role: Producer, Writer, Director


Backstory: "Winter is Coming", but for Texas Public Schools. Our dramatic "Public Schools Are Under Attack" video won a National School Public Relations Association (NSPRA) award for a state-wide education advocacy organization.


Challenges: Trying to represent a the entire state of Texas, and all age groups, is always tough. We were able to find very helpful school admin and got creative with b-roll, filming some of it during summer break.


Successes: We went out on a limb a little with the style of interviews, trying to give the audience an uncomfortable feeling. The client was very happy with the video and it went over well at their event, driving attendees to action.


They have hired us many times again...









Skills

Leadership & Management

Internal communications strategy and implementation; Organizational process design and optimization; Budget development and oversight; Project and production scheduling; Cross-functional team leadership; Fundraising strategy and support; Staff training and adult education facilitation

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Creative Direction & Content

Strategic messaging and press communications; Web and social media content strategy; End-to-end video production (planning, scripting, directing, and post-production); Videography and visual storytelling; Graphic design direction; Executive-level presentation and conference content development

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Technical

Proficient with Mac and PC; Microsoft Office Suite; Adobe Creative Suite; Google Workspace and business tools; Project management platforms (primarily Asana, Trello, Wrike); Digital Asset Management, file transfer and review systems (Canto, Dropbox, WeTransfer, Frame.io, Vimeo); Social and creative tools (Canva, Sprout Social, Buffer, Hootsuite); CMS platforms (primarily WordPress, Wix, Squarespace); Email marketing platforms (Mailchimp, Constant Contact); PR / Media tracking software (Cision, Meltwater); Rapid adoption of new software and digital tools (quick learner)

About

With 15 years of experience in communications, media production and creative project management, I bring passion and organizational proficiency to work with me each day.​

Education

Master of Public Administration;

Concentration in Nonprofit Management & Social Policy 

University of Texas at Arlington, 2009

 

Bachelor of Science in Human Development;

Minor in Technical Writing 

Louisiana Tech University, 2004

Contact

Email: courtneysandifer99@gmail.com

​If you’d like to talk one-on-one with me about producing a video, I provide free 30-minute consultations. You can also hire me to provide more in-depth consulting or produce some content for you, if you need more help.​ Fill out this form to send me a message: 

https://forms.gle/WxvTUdeVQU5UJNwJ9

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