The Magnificent MagnusCards Launch: Photo and Video Package

Links to review:

• Photography featured here - https://cadencebank.com/magnuscards 

• The Promo Video - Link to Youtube

• Coming Soon - two vertical behind-the-scenes videos (Mid-October 2025)

My Role: Producer and director

Backstory: This large regional bank engages our team throughout the year for their video and photography needs. They recently partnered with a company to assist people with disabilities, like autism, understand and perform banking tasks. This project involved multiple media needs in one: a set of photographs to be used for the innovative digital step-by-step "card decks", a promo video for the launch of this new tool, and two behind-the-scenes vertical videos to highlight the product and partnership on social media.

I previously enjoyed spending an exciting weekend in Jackson, Mississippi for this client's Gameday Surprise at Jackson State University. The MagnusCards project was even more personal than usual, since I have a child with autism. I used my knowledge and experience with my daughter and previous work with individuals with disabilities to meticulously plan two days of work with the talent. This helped us be organized and methodical on set, providing a peaceful space for the talent to really shine.

Pre-production meetings and open communication on set allowed us to move quickly through the shot lists as we bounced back and forth between two talent. Wardrobe changes, plenty of breaks and even weather surprises were never a problem.

Challenges: Making a promo video for a product mid-development is always tricky, but we were also involved in making the actual product, so that was nice! I had to create several spreadsheets and collaborate closely with the three crew members overseeing the technical execution of each part of the project. We had three very different shot lists and only two days to capture everything.

A peek at one of three different shot lists.

Successes: We provided more than enough photos to fulfill the client's need for the "decks". They were able to use some photos in the promotion of the product as well, which we are very happy about. Their product launched the first week of October, with a press release and lots of happy comments on social media. I am proud to have been a part of this project, helping others live more independent lives.

Some of the card deck covers.

This shot was composed on set with nothing on screen. The app was added in post.

Promotional image being used on their landing page.