Into the Woods: A "Fire" Video Series for TNC and a Partner Organization
- Courtney Sandifer
- Oct 9, 2025
- 2 min read
Links to watch and read how three of five videos are being utilized:
My Role: Producer
Backstory: In the Spring of 2025, our team was contacted by someone from The Nature Conservancy through an online contact form. I volunteered to produce the project immediately, since nature and science are my jam. Turns out, these videos were not only for TNC but a for-profit partner organization. This is pretty common for my non-profit clients, and always adds and interesting aspect to messaging, coordination and branding. Fortunately, these teams both knew what they wanted and were solid in the understanding between them, which made my job much more straightforward.
After both clients accepted our proposal, we mapped out the plan, assigned crew and gear, and kept an eye on the weather. Our time was limited, so we arrived much earlier than the subjects we were filming. Our small-but-mighty crew was ready to roll as soon as (on-camera) boots hit the ground.
Challenges: We only experienced the usual minor challenges: wishing we had more time to cover the interviews, nature and beautiful landscape, filming out in the Texas heat. Oh, I did stain a good sock the color of red clay when my shoe got stuck in the mud. All in good fun!
Successes: Due to tight time constraints, we were a little worried about capturing all of the interviews, especially being outside in somewhat unpredictable weather conditions. But, we kept up with the tour group and filmed exactly what the clients were looking to capture. I helped the team keep calm and focused -- and safe and hydrated. The footage turned out gorgeous and the clients are deploying the content in what looks like a successful series of joint posts.
