Creating a Mayor's "Wow Moment" at the State of the City

Behind the scenes: I wrote all about creating this video on the company's blog here: https://www.thestoryhive.com/post/how-d-they-do-that 

Link to watch: (Note the full wide screen video is along the top, but we added a cropped version at the bottom. You can see it would be hard to display on a normal computer or phone screen.) https://vimeo.com/766512341

My Role: Producer, writer

Backstory: The former Mayor of Houston Sylvester Turner enjoyed videos we had created in the past (like this one), so his people asked us to create a short but powerful animated video piece for the State of the City event. We created a 35-second-long, 11,000-pixel-wide, animated visual treat where the mayor "travels" to all corners of the city in dramatic and stylish fashion.

Challenges: Capturing a huge and hugely diverse city in 38 seconds, and only in animated photos was tough. I tackled it by using the city's neighborhoods as a guide, making sure we collected imagery from each area and the big iconic features in Houston. Running the plan by stakeholders during the image capture phase helped me be sure all our bases and the Mayor's priorities were covered.

Successes: We won a Telly Award for this video and received several new projects from it. We were asked to create another video for Mayor Turner's final State of the City Address the next year: https://youtu.be/bLEtZMKBrLQ?si=oxK8XYN4Ot2U-Hj8