Match Cut Magic for a Meaningful Moment

Link to watch: Dropbox link here

Role: Producer, Writer, Director

Backstory: This major health education client's events team wanted to create an impressive video for their first big commencement ceremony after the pandemic's virtual ceremonies. Our crew fleshed out a match-cut concept and I wrote the script. The client selected one student for each of their six schools, which I pre-interviewed to work their stories into the script and location selection. We filmed for one half-day per student, going to a minimum of four locations in a day.

Challenges: Matching shots in tight locations made things a little difficult for our crew. Good communication and lots of pre-production helped us overcome these hurdles, and any complications that arose from scheduling all of these people and spaces.

Successes: After the success of this one and another video I produced for the client’s 2021 gala, the development department engaged us in the production of a long-term series of videos highlighting their pillars. We were able to re-use some of the footage and a few of these same techniques for other videos.

A recent video for the development department utilized this same match-cut concept: https://www.youtube.com/watch?v=KTMUyPYpDFs