Match Cut Magic for a Meaningful Moment

Link to watch: Dropbox link here

Role: Producer, Writer, Director

Backstory: This major health education client's events team wanted to create an impressive video for their first big commencement ceremony after the pandemic's virtual ceremonies. Our crew fleshed out a match-cut concept and I wrote the script. The client selected one student for each of their six schools, which I pre-interviewed to work their stories into the script and location selection. We filmed for one half-day per student, going to a minimum of four locations in a day.

Challenges: Matching shots in tight locations made things a little difficult for our crew. Good communication and lots of pre-production helped us overcome these hurdles, and any complications that arose from scheduling all of these people and spaces.

Successes: After the success of this one and another video I produced for the client’s 2021 gala, the development department engaged us in the production of a long-term series of videos highlighting their pillars. We were able to re-use some of the footage and a few of these same techniques for other videos.

A recent video for the development department utilized this same match-cut concept: https://www.youtube.com/watch?v=KTMUyPYpDFs 

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Dramatic Video for a State-wide Education Association

Link to watch: https://www.youtube.com/watch?v=OKs7lGjFBPc

Role: Producer, Writer, Director

Backstory: "Winter is Coming", but for Texas Public Schools. Our dramatic "Public Schools Are Under Attack" video won a National School Public Relations Association (NSPRA) award for a state-wide education advocacy organization.

Challenges: Trying to represent a the entire state of Texas, and all age groups, is always tough. We were able to find very helpful school admin and got creative with b-roll, filming some of it during summer break.

Successes: We went out on a limb a little with the style of interviews, trying to give the audience an uncomfortable feeling. The client was very happy with the video and it went over well at their event, driving attendees to action.

They have hired us many times again...

Including 2025: Link to watch (on Youtube)

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And in 2024: Link to watch (on Youtube)

Analyzing and Summarizing Focus Group Research

Client: Various (due to NDAs I cannot publish samples, but happy to discuss my process)

Role: Analyst, Video Producer and Editor, Presentation Designer

Backstory: My role in these projects began when a Houston-area PR firm's primary communications researcher pulled me in to help digest the massive amount of video data collected for a state-wide education organization. I was able to dive into the data and files, creating a method for sorting and editing hours of footage down into topic-specific videos. On their next project, they insisted on having me involved in the planning stages as well. So, I helped coordinate the filming and culling of hundreds more hours of focus group research from all over the country. I very much enjoyed being a part of these complex, important projects and would love to discuss more details privately.

Challenges: While the quality of focus group footage is not a hangup, the quantity of footage is very time consuming for both humans and computers. Dividing the workload among a team of assistant editors for the biggest projects helped me solve this challenge.

Successes: My colleague was able to present the data collected in an organized and visually interesting way with the help of the visuals I produced. The client was able to review their research in an organized way that helped them make strategic communications and planning decisions.